Tuesday 31 October 2017

Product pitch



We are making a music video to the song ‘Drive’ by Oh Wonder.  To accompany this video, we will also be making a Digipak for the album and a poster for the album release. 
I think that our music video will be better than the original because it will be telling a more relatable story. The story our video is telling is of a breakup between two people and the journey one person goes through during the break up. It tells the story of a girl whose boyfriend breaks up with her for someone within the same group of friends. It is shown through a series of flashbacks and present day shots. 
The target audience for this video is for anyone (male or female) in the 18-25 age range primarily. We chose this target audience for our video because our two main characters are both around 18 years old and it means that anyone who has been through a breakup or who has broken up with someone will be able to relate to at least one of the characters. The secondary target audience is anyone who has went through a difficult breakup. This is because the audience will be able to relate to at least one of the characters and feel close to the characters and follow their stories in the video.

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