Sunday 15 April 2018

What have you learned from audience feedback?

Audience response is necessary because I have to reach and please the audience and satisfy their various needs. The commercial nature of my product demands success in the market and to do that, I have to find out what the audience want. I have learned to use audience feedback in the research and planning stages because it allows me to tailor my products to my target audience. I continuously asked my target audience throughout the construction stage to ensure my target audience are happy with my products.

Tuesday 20 March 2018

How effective is the combination of your main product and ancillary tasks? Part 6


How effective is the combination of your main product and ancillary tasks? Part 5

The combination of my main product and ancillary tasks is effective because of the use of synergy. Throughout my tasks I have used the same fonts, colours and actors. The theme of our music video calls for pastel and muted colours, this is reflected in my ancillary task with pale violet being my main feature colour.

Social media is the most effective way to advertise for my music video. This is because of my target audience and their frequent use of the internet and more specifically social media. The music video could also be advertised on TV during a show that is popular with our target audience, for example this could be a show like holly oaks.

The website link on my main product and ancillary tasks give the audience a sense of ownership. Through this link the audience can find out more about the artist, more songs or music videos and behind the scenes footage.

I have used various platforms to present my work, this is because my target audience respond better to information that is presented in a more visual way. My blog is online as this is easily accessible to my target audience as stereotypically they are more inclined to use mobile phones or computers.  

During this process of creating my main product and ancillary tasks I have advanced my skills in Photoshop, I have used effects such as colour manipulation, saturation, drop shadow and cropping to edit my photos. I have also advanced my skills with premier pro and when using hardware such as cameras and tripods. I have learnt how to film shots that are pleasing to the audience and effective in the narrative.

How effective is the combination of your main product and ancillary tasks? Part 4


Monday 19 March 2018

How effective is the combintion of your main product and ancillary tasks? Part 3

How effective is the combination of your main product and ancillary tasks? Part 2




Questionnaire Results

5.            “I don’t like the geometric shape on the poster, it makes it look too fake”

                “On the poster, she looks like she is squinting her eyes too much”


6.            “My favourite part is when they are just sitting talking, it looks so natural”

                “I like the drone shots, they add something extra to the video”

                “I love the colour scheme. It makes the music video so much easier to follow!”


7.            “I like how all of the colours match each other”

                “Mine is the ‘Wonder’ in the background”

“My favourite is how the album is called violet moon, and the colour scheme is purple, white and grey”

“I love how the colour scheme is consistent with the other texts”


8.            “I like that the photo is candid and not posed, it looks more natural”

                “I love how the photo is not heavily edited and how beautiful the sky looks”

                “The colour scheme has got to be my favourite part!”

How effective is the combination of your main product and ancillary tasks? Part 1

Create your own user feedback survey

Wednesday 21 February 2018

How did you use new media technologies in the contruction and research, planning and evaluation stages? Part 3

Georgia and I decided that to vary our filming methods that we should film a section on one of our mobile phones. We needed to refilm a section in the music video because it was too dark, so we decided to do this on Georgia's phone. We all met in a local car park and filmed the lip-syncing in the car and varied out angles and shot types as much as we could.

Friday 12 January 2018

Audience response on my poster


Changing my poster

After asking my target audience I have decided to change my poster. My target audience pointed out that the image looks like the model is cold and it is not as natural as they'd hope. They also said that they would like to see less editing and that the shape does not really go. I have took into consideration what they have said and I have decided to start my poster again, using a more natural image and less editing.

Thursday 11 January 2018

Editing my poster

For my poster I wanted to include a geometric shape in the background, to create this tool to draw two shapes and then fit them on top of each other.


I then changed the colour of the shapes and lowered the opacity by selecting the layer and then lowering this:


I then added in a background by just using the sky of the image, this is then what it looked like:

I then needed to cut out the model and put the image in front of the shape to do like I used the quick selection tool:


I then outlined the model from the whole image like this:

I then clicked on masks, then the first icon to the left and finally invert.

I then edited the edged of the image to make them look less harsh by going into mask edge and playing around with the sliders until I was happy with the image.

Finally I just added text and then found fonts that matched the theme then I was finished.